Audience engagement remains an ongoing struggle for digital publishers. In many ways, they have fallen victim to third-party failures.

By taking back ownership of their audience engagement through owned channels — specifically web, email and push notifications — publishers can leverage three key ingredients to audience engagement: trust, relevancy, and usefulness. 

We surveyed over 1,000 consumers to find out what they expect from brands online. And while consumers are quite skeptical, they’re also willing to trust companies that earn it. 

In this report, we’ll provide some tips and strategies for how to take control of your audience engagement and drive revenue while maintaining trust.

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