Year-over-year, consumers are more open to receiving relevant, trustworthy content over more channels, giving publishers a more diverse set of tools to drive engagement and revenue.
It remains a huge factor in audience engagement across every channel.
They're one of the most effective new channels for reaching subscribers.
Consumers understand content isn’t free. Seeing ads is a price they will pay.
Consumers are more likely to click on an ad if it’s from a publisher they trust.
TRUST IN THE PUBLISHER IS CRUCIAL
Once subscribers know they can trust the publisher to send them relevant content, they’re open to receiving it via new channels.
BROWSER-BASED PUSH NOTIFICATIONS
Browser-based push notifications have become one of the most effective new channels for reaching subscribers, especially with urgent news.
People understand content isn’t free, and seeing ads is a price they’re willing to pay for access to high-quality content.
Year-over-year data shows that trust plays a huge role in determining whether consumers will click on those ads.