To uncover how publishers are currently utilizing personalization and how they plan to evolve their strategies, Digiday and Jeeng surveyed 87 respondents in the industry who either have an email personalization element currently or plan to incorporate one in the next 12 months. This report presents an overview of email personalization for publishers, from its changing definition to tactics and outcomes.
The most important goal of email marketing personalization is building customer loyalty. Driving revenue and increasing engagement metrics take the following spots.
Given the unique role that email plays in a publisher’s toolbox, working with a partner that understands how to best leverage the channel for them is critical.