This year’s report reveals an interesting dichotomy: consumers crave the reliability and validity of publishers but also the real-time, community feel of social platforms.
The most relied upon source for news is publishers’ websites, which 97% of users consider to be trustworthy. Clearly publishers have the upper hand over social media when it comes to trustworthy content.
The number of users who pay for email subscriptions has doubled over the last year, and the number who pay for digital publication subscriptions has grown by 80%.