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2022 Digital Publishing Survey Report

This year’s report reveals an interesting dichotomy: consumers crave the reliability and validity of publishers but also the real-time, community feel of social platforms.

You’ll Learn...
  • What publishers can learn about engagement from social media
  • Why email is the most important channel for you to invest in
  • Why readers subscribe to publisher emails
  • What you need to keep readers engaged with your content

WHAT’S INSIDE?

1
EMAIL IS STILL KING
Email is more important than ever, with more people checking email more often. Audiences are consuming 68% more news this year than last. 
 
2
TRUST REIGNS SUPREME

The most relied upon source for news is publishers’ websites, which 97% of users consider to be trustworthy. Clearly publishers have the upper hand over social media when it comes to trustworthy content.

3
PERSONALIZED CONTENT IS KEY
A full two-thirds of respondents say they’d be more likely to subscribe to publishers’ emails if they knew content would be personalized to their interests. 
 
4
MORE PEOPLE ARE WILLING TO PAY FOR SUBSCRIPTIONS

The number of users who pay for email subscriptions has doubled over the last year, and the number who pay for digital publication subscriptions has grown by 80%.