2022 Digital Publishing Survey Report

Consumer behavior remains in flux post-pandemic, post-digital transformation.  

This year’s report reveals an interesting dichotomy: consumers crave the reliability and validity of publishers but also the real-time, community feel of social platforms.

Learn more below!

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The 2022 annual consumer survey unveils new data that shows publishers could learn a thing or two from the influencers and changemakers on social to drive audience engagement.

The 2022 consumer research revealed 4 main takeaways:

 

Email is still king


Email is more important than ever, with more people checking email more often.

Audiences are consuming 68% more news this year than last.

Trust reigns supreme

The most relied upon source for news is publishers’ websites, which 97% of users consider to be trustworthy. Clearly publishers have the upper hand over social media when it comes to trustworthy content.

 

One of the reasons email is so important is because audiences are looking for sources they can trust. 

Personalized content is key

A full two-thirds of respondents say they’d be more likely to subscribe to publishers’ emails if they knew content would be personalized to their interests. 

To keep readers engaged, content must resonate and feel relevant to their life, and it’ll become something they invest in.

More people are willing to pay

The number of users who pay for email subscriptions has doubled over the last year, and the number who pay for digital publication subscriptions has grown by 80%. 

 

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Read the full survey report