MadTech eBook

eBook: The Inevitable Convergence of AdTech and MarTech


Publishers find themselves driven by the need to better monetize and adapt their businesses in an era of increasing personalization. While AdTech allows publishers to collect data and offer market-leading ad solutions, they are now feeling the pressure to leverage all the data at their disposal. They are increasingly complementing it with more MarTech solutions.

In this ebook, we’ll discuss how the convergence of AdTech and MarTech is making one-to-one relationships a possibility for publishers who want to be in control.

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Find out how the convergence of AdTech and MarTech can benefit publishers.