About the Webinar:
The "Rewire Your Email Brain" webinar is available on demand.
During the webinar, you'll learn about:
- The state of email marketing
- How less can be more in email marketing
- The meaning of customer-centric approach
- Best practices for creating irresistible emails
Email has become the most trusted and most effective channel for publishers in creating 1:1 engagement with subscribers.
But in the rush to capitalize on the proven business benefits of email, it can be tempting to take a "more is better" approach, and before you know it, subscribers are feeling overwhelmed and irritated.
Instead, taking a customer-centric approach focused on users' needs can drive higher engagement and meet business goals.
In this webinar, with special guest Shar VanBoskirk, VP/principal analyst and digital marketing expert at Forrester, publishers will learn how to leverage customer insights to send irresistible emails that engage subscribers with personalized, curated content to drive maximum business value.
Fill out the form to access the webinar recording now!